Use case · SEO audit

The weekly technical audit, for every client site.

Every Monday, Search Console is read for each client store: 404s, crawl errors, pages dropping in rank, thin content, missing metadata, rising queries with no page. Safe fixes are proposed as exact store changes and wait in your inbox. What needs a human is flagged, not guessed at.

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Shopify WooCommerce Shopware
Maple & Oak · needs your sign-off
Redirect 4 broken SEO URLs
SEO Audit via Shopware · 1m ago
Context

Search Console reports 404s on four old category URLs still linked from external sites (312 impressions last 28 days). Each has a live replacement category.

Proposed actionshopware
update_seo_urls
sales_channelmaple-oak-de
redirects4
status301
sourcegsc:404
DenyApprove & execute
The problem, times every client

One audit per client per quarter is not an SEO retainer.

Technical SEO follows checks you could list on one page. The cost is running them across ten Search Console properties every week, then opening ten admins to apply the same class of fix — so it gets done once, as a PDF, and decays from there.

01

Errors nobody sees

404s, crawl errors, deindexed pages — quietly bleeding a client's traffic while your team is busy on the account that's loudest this week.

02

Missed rising demand

Queries climbing in a client's Search Console with no page to land on. A competitor builds the page first.

03

Audits that rot

A 40-page audit handed over in January. By June half of it is stale, the client asks what was fixed, and the honest answer is 'some of it'.

The policy · when · where · then

Schedule the audit per client. Fixes wait for you.

A schedule is a valid trigger. Each client gets its own weekly audit policy against its own Search Console property and store; the agent proposes fixes as typed changes and asks before anything touches the live site.

  • Scoped to one client — one Search Console property, one store. Nothing crosses accounts.
  • Direct step for the deterministic part: read the data, diff it against last week.
  • Agent step for the rest: redirects, metadata rewrites, new landing pages — ask me, or autopilot for metadata only.
  • Issues that need a developer or the client's decision are flagged in the inbox with the evidence, never acted on.
Weekly SEO audit — Maple & Oak
Maple & Oak · Shopware · fired 38 times
Agent
When Every Monday 08:00andWheregsc.property = maple-oak.deandWheregsc.impressions_28d > 50→ThenPull GSC pages, queries, 404s & index coverageThenSEO Audit proposes URL, metadata & page fixesasks you
How it runs

Policy: deterministic or agent.

Schedule

Monday morning, every client

The policy runs on its schedule. Search Console is read for URLs, sitemaps, index coverage, query positions and impressions — no one has to remember to open it.

Policy

Diff against last week

New 404s, pages that lost position, thin pages, metadata gaps, queries rising with no matching page. Deterministic checks, per site, filtered by the thresholds you set.

Agent

Fixes as exact changes

The SEO Audit agent proposes the redirect, the rewritten title and description, the landing page for the rising query — as the store call it would make. You approve, deny or edit per item.

Ledger

What recovered, per client

Every fix is on record with who approved it. The next run reports which pages recovered, and the month exports into the client's report — proof the retainer did something.

Typed store actions

Typed SEO actions — fixes, not a report in a folder.

You approve “301 four old category URLs to their replacements”, not “let the AI edit the site”. Reads are free. Writes ask by default. Diagnosis works on any store via Search Console; automated fixes are deepest on Shopware, with metadata and product-copy rewrites on Shopify and WooCommerce.

  • toolRead Search Console pages, queries, 404s & index coverage
  • toolFix SEO URLs and add 301 redirects
  • toolRewrite page titles, descriptions and product copy
  • toolBuild landing & CMS pages for rising queries
  • toolFlag crawl issues that need a developer
  • toolNotify the client's owner or your #seo channel

Put every client's technical SEO on a schedule that acts.

Connect Search Console and the first store, attach the weekly audit policy, approve the first batch of fixes. Free for one store; agency plans from the second.

Free for one store · 14-day trial on paid plans · no card · bring your own AI key